I was trapped in paradise–a tenure track Assistant Professor at a small, liberal arts university.
I was in clover, but as Dostoyevsky said, the clover wasn’t good enough.
So, I devised a plan to escape; to sell my teaching services by the day, instead of by the semester, or by the career. Launching a seminar business, by the time my academic year in nirvana had concluded, I was a marketing phenomenon.
Emerging from sequestration in a tiny office, I began broadcasting my ideas in interviews on ABC-TV news.
On the very last day of the semester, my name was featured on the front page of the local gazette, in various catalogues sent to my colleagues’ homes, and in the big-city newspaper to which most of my contemporaries subscribed.
Literally, people saw me coming and going.
I went from obscurity to fame, seemingly overnight, and most important, I did it on a shoestring. No big bucks were squandered in the making of the new me.
Free publicity is a wondrous thing, and just as it helped me to launch a very successful training and consulting business that prospered for decades, it can help you to establish yourself in any occupation or business.
But there is one precept you must embrace; pardon my authoritarianism: Through sheer repetition, you will make a name for yourself and for your brand.
Do you remember the fellow in those electric razor commercials that said he tried the product and thought so much of it that he bought the company? The sheer ubiquity of that ad, and the spokesman’s beaming presence made Remington, a fading brand, and its pitchman, Victor Kiam, household names.
Kiam went on to leverage his fame even more by authoring three books. He also purchased the New England Patriots, a pro football team.
Repetition, or “The Law of Large Numbers,” as I call it, can transport you from obscurity- to-respectability to-desirability, with warp speed. Simply put, if you see my name often enough, especially in a compressed period of time, you’ll find me credible.
And of course, this precept can work for everyone, including you.
Devise good reasons to get your name out there, especially in front of those that can do you some good. And then, follow-though, becoming a relentless self-promoter.
Quantity-equals-quality when it comes to publicity, so let a thousand flowers bloom!
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